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  • PRINCIPLES OF PERSONAL DATA PROTECTION

PRINCIPLES OF PERSONAL DATA PROTECTION

I. BASIC PROVISIONS

  1. The controller of personal data pursuant to Article 4(7) of the European Parliament and Council (EU) Regulation 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is Alchimica s.r.o., with its registered office at Žirovnického 694, Roztoky 252 63, ID: 28164199 (hereinafter referred to as the "controller").
  2. The contact details of the controller are
    address: Alchimica s.r.o., Národní Obrany 45, Prague 6, 16000 Czech Republic
    email: office@alchimica.cz
    phone: +420 220 517 014
  3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  4. The controller has not appointed a data protection officer.

II. SOURCES AND CATEGORIES OF PROCESSED PERSONAL DATA

  1. The controller processes personal data that you have provided to him or personal data that the controller has obtained on the basis of fulfilling your order.
  2. The controller processes your identification and contact details and data necessary for the performance of the contract.

III. LEGAL BASIS AND PURPOSE OF PROCESSING PERSONAL DATA

  1. The legal basis for the processing of personal data is:
    • performance of a contract between you and the controller pursuant to Article 6(1)(b) of the GDPR,
    • the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,
    • your consent to the processing for the purpose of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in connection with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, if no order for goods or services has been placed.
  2. The purpose of processing personal data is:
    • fulfillment of your order and performance of rights and obligations arising from the contractual relationship between you and the controller; personal data necessary for the successful processing of the order (name and address, contact) are required when placing an order, providing personal data is a necessary requirement for concluding and performing the contract, without providing personal data, it is not possible to conclude or perform the contract by the controller,
    • sending commercial messages and carrying out other marketing activities.
  3. The controller does not engage in automated individual decision-making within the meaning of Article 22 of the GDPR. You have given your explicit consent to such processing.

IV. RETENTION PERIOD FOR DATA

  1. The controller keeps personal data
    • for the time necessary to perform the rights and obligations arising from the contractual relationship between you and the controller and to assert claims from these contractual relationships (for a period of 15 years after the termination of the contractual relationship).
  2. for the duration until the consent to the processing of personal data for marketing purposes is revoked, if personal data is processed based on consent.
    • After the retention period of personal data has expired, the controller will erase personal data.

V. RECIPIENTS OF PERSONAL DATA (CONTROLLER'S SUBCONTRACTORS)

  1. The recipients of personal data are individuals
    • involved in the delivery of goods/services/payment processing based on the contract,
    • providing e-shop operation services (Shopio) and other services related to e-shop operation,
    • providing marketing services.
  2. The controller intends to transfer personal data to a third country (a country outside the EU) or an international organization. Recipients of personal data in third countries are providers of mailing services/cloud services.

VI. YOUR RIGHTS

  1. Under the conditions set out in the GDPR, you have
    • the right to access your personal data under Article 15 of the GDPR,
    • the right to rectify personal data under Article 16 of the GDPR, or the right to limit processing under Article 18 of the GDPR,
    • the right to erasure of personal data under Article 17 of the GDPR,
    • the right to object to processing under Article 21 of the GDPR, and
    • the right to data portability under Article 20 of the GDPR.
    • the right to revoke the consent to the processing in writing or electronically to the address or email of the controller specified in Article III of these conditions.
  2. You have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII. COOKIES

  1. We use cookies on our website for the purpose of:
    • measuring website traffic and creating statistics related to website traffic and visitor behavior on the website;
    • the operation of the website.
  2. The collection of cookies may be considered as processing of personal data. Such processing is possible on the basis of a legal reason - the legitimate interest of the controller and is enabled by Article 6 (1) (f) of the Regulation.
  3. The website can also be used in a mode that does not allow the collection of visitor behavior data - this mode can either be set within the browser settings or you can object to such collection under Article 21 of the Regulation by sending a request to the contact address provided in the header. Your request will then be evaluated immediately, at the latest within 30 days of receipt. Cookies necessary for the website's functionality will only be stored for the time necessary for the website to function.
  4. If you object to the processing of technical cookies necessary for the operation of the website, full functionality and compatibility of the website cannot be guaranteed in such a case.
  5. Cookies collected for the purpose of measuring website traffic and creating statistics related to website traffic and visitor behavior are assessed in the form of aggregated and pseudonymized data.
  6. Cookies are stored for a maximum of 13 months from their last use.
  7. The collected cookie files are processed by the service provider Google Analytics, operated by Google Inc., headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, in accordance with their terms and conditions, which can be read more here:

VIII. DATA SECURITY TERMS

  1. The Controller declares that all appropriate technical and organizational measures have been taken to ensure the security of personal data.
  2. The Controller has taken technical measures to secure data storage and storage of personal data in paper form.
  3. The Controller declares that only authorized persons have access to personal data.

IX. FINAL PROVISIONS

  1. By submitting an order via the online order form, you acknowledge that you have read and accept the terms of personal data protection in their entirety.
  2. By checking the consent box via the online form, you agree to these terms of personal data protection. By checking the consent box, you confirm that you have read and accept the terms of personal data protection in their entirety.
  3. The Controller is entitled to change these terms. The new version of the terms of personal data protection will be published on its website and a new version of these terms will be sent to your email address provided to the Controller.

These terms become effective on 1.5.2019.